ROI Center

Exhibitor ROI Center

With the pandemic putting live tradeshows on a long pause, now is the perfect time to revisit your exhibiting strategies to find ways and means to re-enter live exhibiting even better than before. AMPP’s Exhibitor ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company's exhibiting performance and ROI.

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exhibitor ROI

Watch, Learn and Succeed with On-Demand Webinars

THRIVE LIVE: How to Safely & Successfully Re-Enter Live Exhibiting

With the pandemic shutting down live exhibitions for almost two years, chances are your exhibiting strategies may be a little rusty and could use a tune-up. Now is the perfect time for ALL exhibitors to look back and re-imagine and improve exhibiting strategies with safety, improved productivity, and ROI as top priorities. This strategic exhibit planning process will help you assess your current/previous level of execution and identify specific areas to focus on as you prepare for AMPP Annual Conference + Expo 2022.

Integrating Social Media Into Your Exhibit Marketing

When used properly, social media can be an extremely effective media for building your brand and driving qualified booth traffic. Research finds that most exhibitors are not taking full advantage of this free and powerful marketing opportunity.

Inside YOUR exhibiting numbers

Many exhibit and marketing managers are facing increased pressure from senior management to control costs and measure exhibiting ROI. And while everyone’s talking about ROI, very few are actually measuring it beyond the basics. Go inside the tradeshow numbers game and learn why, what and how to measure to report exhibiting performance, value and ROI. A “must-view” session for every exhibitor wanting to measure and improve results.

Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your Exhibit

Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit. Effectively pre-marketing your exhibit is a “must do” to build your brand and get your fair share of qualified booth traffic. Tradeshow expert, Jefferson Davis of Competitive Edge, walks you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right attendees.

Secrets of the Aisles: How to Prepare Your Booth Staff for Peak Performance

86% of booth staffers have never received a single hour of skills training in how to manage visitor interactions in the challenging tradeshow environment. This forces them to make behavioral and communication errors that reduce booth traffic, limit the quality and quantity of leads, and negatively impact ROI. Gain perspectives and practical practices that will make your booth staff a competitive advantage.

How to Improve Tradeshow Lead Quality & Sales Conversion

Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. Failure to effectively manage leads negatively impacts your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. Learn insider secrets and best practices for quickly improving lead quality, capture and follow-up practices to achieve better ROI for your company.